INTENTIONAL
Giving back with conscious responsibility.
ETHTICAL
designs and decisions rooted in purpose.
IMPACTFUL
real support for women & girls, worldwide.
THE ETHICS.
travel isn’t just an escape - it’s a lens through which we romanticise the beauty of fleeting places that often feel more magical than the lives we leave behind. when the glow of wanderlust fades, we’re reminded that even the most picturesque destinations are built on fragile foundations, often overlooked by the travelers they inspire.
each design we create is a love letter to these places - a tribute to their culture. by acknowledging and supporting the communities behind the beauty, we aim to ensure that our inspiration is met with impac & grattitude.
THE EXECUTION.
for every destination-inspired collection, i research and select a local charity that supports women, be that infnants or mothers. each piece is intentionally priced to include a £1 contribution to that chosen cause.
at the end of each season, all collected donations are given directly to the connected charity, turning every design into a small gesture of thanks to the women who form the soul of these beautiful places. this is just the start of creating swimwear that has a positive impact on the communities they take inspiration from.
DESTINATION 001: PHI PHI
Friends of Thai Daughters provides education, safe shelter and emotional support to girls at risk of being trafficked in Northern Thailand.
"Many of our Daughters are orphaned or have been abandoned by parents unable to care for them. as Thailand lacks birthright citizenship, several of our daughters are stateless, rendering them unable to work legally, move freely beyond police checkpoints or have access to government provided healthcare."
